They get hundreds of product pitches every day. No matter what agencies promise you, know that there is no shortcut or easy way to get journalists to write about you – unless your marketing agency has some deep ties to top-notch journalists (for which they’ll charge you a hefty amount!), you cannot get journalists to write about with just a simple pitch email. Reaching Out to Journalists & Sending Press Releases Ad-hoc or ill-planned campaigns will prevent you from measure the effectiveness of the campaign. The better you have these planned beforehand, the easier it will be to run and measure the success of these campaigns. The goal of this campaign would be to get subscribers.Īs reach nearer to the final campaign launch, you can run ads on early bird discounts for those who fund the project first. Your social media campaigns must be planned six months in advance and must reflect the different stages of your campaigns.įor instance, in the first step, you can plan three campaigns to introduce your project to the world. This is burning money without any significant results. The biggest mistake most crowdfunding founders do is randomly boost posts or run ads during the Kickstarter promotion campaign. As you move towards the campaign, you’ll have to keep aiming for more. You’ll need at least 500 to a 1000 sign-ups to kickstart your goal. Use this site or page on PPC campaigns, give product updates, add downloadable incentives or even run a blog to get subscribers. You can do this by creating a landing page for the campaign or a website with all the relevant details of your product. You’ll have to create a strategy around getting people to subscribe to your campaign to receive updates. You’ll need to announce the launch of your project, prompt people into funding the campaign, send them reminders, give them updates and so on.īuilding your email list is the most difficult challenge in the whole process. The primary driver of your kickstarter campaign will be your email list. With only 30 days to meet a campaign goal (assuming your goal is in six figures) 1. It’s important to note that without this initial prep-work, your promotions will fail. Here’s a list of prep work you need to do before you start promoting your Kickstarter campaign. You’ll need to invest in months of prep work before the actual campaign for the promotion to work. Notice how promoting a campaign is not just about running ads or randomly emailing people. An email list-building and marketing plan. A content marketing calendar that should include video marketing & thought-leadership content.A personal branding strategy for the world to know and connect with the founder.A PR strategy to reach out to journalists and influencers.A social media calendar with pre-planned campaigns and editorial posts.You need to have a Kickstarter promotion strategy that should include key components as: When we say advertise Kickstarter though, it means more than just posting updates on Facebook or boosting a few posts. The key to a successful Kickstarter campaign, therefore, is the promotion of your campaign. Do you know? With nearly 508,000 projects on Kickstarter, your project will have a hard time getting noticed worse case, it might not get any traction at all. Let’s find out how to advertise a Kickstarter campaign and promote it well.
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